"Why?" - The Simple Question That Unlocks Your Video’s Purpose
All good content has a clear purpose. Whether it's a lesson or a feeling - the purpose of any content is to impart a level of information onto the audience.
But getting to the crux of that purpose isn’t always easy.
Picture this: You work for a small business, so you have to wear many hats. You've been tasked with creating some content to market your brand, and, on top of all your other responsibilities, you have 2 weeks to get it all locked in!
You don't have time to waste! Where the heck do you start?
Remember how making stuff up used to be so easy as a child? Back then, your imagination was boundless! You could dream up entire worlds at the drop of a hat. So, how do you capture that wild creativity and funnel it into something that fits the context of your workplace?
Channel your inner child. Ask "Why?"
Why?
Well, each time you ask it, you strip away a layer of complexity from your problem. Ask it enough times, and you'll get to the core purpose!
Here’s how it works:
Ask "Why?"
Ask "Why?" again.
Repeat the process a total of five times.
By the end, you will have distilled the core reason for your piece of content to exist!
Let’s take a quick detour into a hypothetical to see this in action.
Example: The Case of the Balloon Brand Video
Imagine the small business you work for is a balloon wholesaler. You’ve been tasked with coming up with a brand video. The brief is simple: create something that tells the story of the brand in a touching way.
Now, let’s put the “Why?” method to work.
Why are we making this video?
We’re making this video because we need to tell customers what we offer—from great quality balloons to an excellent customer experience.
OK sure, but why?
Because we want to build trust with our customers and show them we’re not just any old balloon company!
Yeah, but why?
Because in a crowded market, trust is what sets us apart and keeps customers coming back.
But why?
Because trust is important. We want our customers to see us as more than just a business, but as a part of their celebrations and memories.
Why?
Our balloons aren’t just decorations; they’re part of life’s happiest moments. And that’s what we want to celebrate in our brand video.
And there you have it! By asking "Why?" five times, we've uncovered the true purpose of the video. It’s not just about selling balloons; it’s about sharing in the joy of life’s biggest celebrations.
Put It to the Test!
You can use this method to:
Find the purpose of your next project
Scrutinise your daily habits and routines
Get a bit existential, and discover your own purpose!
So, the next time you’re feeling stuck, just ask yourself, “Why?”
If you’re ready to distil your next big video idea down to its core purpose, we can help! Grab a same-day quote from Balloon Tree Productions, and we'll give you 5 reasons why that's a great idea!