Culture is one of those hard-to-quantify-yet-exceptionally-important metrics that are crucial to the longterm success of any business. Recruitment, engagement and retention lives and dies by it.

So how do you communicate this metric? We opted for the time old "show, don't tell" approach for this recruitment drive by Specsavers.

We were able to identify the key messages, ask the right questions and capture Specsavers spirit in a genuine and thoughtful way.